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Rediff.com  » Business » Nirulas outlets at IOC petrol stations soon

Nirulas outlets at IOC petrol stations soon

Source: PTI
February 04, 2005 14:21 IST
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Having captured the northern Indian markets, food joint Nirulas is now eyeing overseas pastures like the Gulf and the UK.

"We will be foraying into international markets in Gulf and the UK by fiscal 2006-2007," Vikas Attri, technical advisor, Nirulas, said.

Refusing to divulge details on the overseas plans, he said Nirulas was concentrating on the unexplored markets, back home it has entered into a strategic alliance with Indian Oil Corporation.

Announcing the alliance, he said Nirulas would be setting up family-style restaurants and express stores at IOC retail outlets across India in a planned manner.

"Beginning with the national capital, where the first outlet proposed under the tie-up shall come up within two months, we will cover the NCR region, followed by highways leading to Delhi," J S Grover, VP, Nirulas, said after signing the MOU with IOC.

IOC, which has 10,000 retail outlets across the country, said it looked at the venture as a "value-added service" to its customers.

"The tie-up is aimed at enhancing the non-fuelling facilities at our retail outlets for a customer who looks beyond his fuelling needs when he goes to a service station," T L Jain, executive director (retail sales), IOC, said.

Asked whether the agreement was also valid for Sri Lanka, where IOC has outlets, he said if Nirulas could establish themselves as a brand there, they would foray in that market.

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