With this acquisition, OnMobile is expected to strengthen its VAS data products offerings.
Arvind Rao, CEO and co-founder, OnMobile, said, "We are excited about this transaction and are joining hands with Voxmobili to deliver a powerful suite of complementary VAS products to the global telecom & Internet industry."
The acquisition adds a number of international customers to OnMobile's customer portfolio such as Orange, Cingular-AT&T, France Telecom, T-Mobile, Wanadoo and Turkcell.
The buy will also augment OnMobile's current domain and technology competence due to the depth and breadth of Voxmobili's IP and cutting-edge proven data products.
Voxmobili has around 45 employees with operations in Europe, North America, West Asia, Australia, and Eastern Europe. Voxmobili's core products centre around synchronised address book and advanced phone backup, wherein cell phone users can back up all their personal data including calendar and contacts onto a secure network-based server, and mobile paparazzi, wherein cellphone users can publish information, photographs and videos directly from their phones to website and mobile sites.
It has over 21 platforms deployed worldwide, and has issued over 20 million licences for their products globally.
Incorporated in 2000 and incubated at Infosys, OnMobile offers end-to-end, turnkey VAS solutions including platforms, software applications, content and professional services to deploy and operate high-margin, high-revenue telecom value-added services.
It has offices in Mumbai, Delhi, Singapore, Jakarta and Sydney. OnMobile has a team of over 800, and is expanding rapidly both in India and overseas.
VAS contributes close to 5-10 per cent of the revenues of telecom players in India. According to the Internet and Mobile Association of India, the mobile VAS industry is estimated at Rs 2,850 crore (Rs 28.50 billion) at the end of 2006 and is estimated to grow at 60 per cent to touch Rs 4,560 crore (Rs 45.60 billion) at the end of 2007.