Maruti Udyog on Friday launched a special limited edition of its premium small car 'Alto LX'.
Christened 'Alto Celebration', the 800cc car would be available in two variants at Rs 302,000 (ex-showroom Delhi) and Rs 322,000 for the one with an electronic power steering, a company spokesman said.
This is nearly Rs 15,000 more than the existing 'Alto LX' and the 'LXi' (with electronic power steering) cars which are priced at Rs 287,000 and Rs 307,000 respectively.
The limited edition model would have special colour-coordinated interiors, central locking, aluminium coated speedometer dials and 2-tone steering with leather cover.
The exteriors would have body-coloured bumpers, a chrome-plated garnish on the grille and stylish body graphics, the Maruti spokesman said, adding the car would be offered in limited numbers for a limited period of time.
The launch of the new limited edition versions is part of initiatives taken by the car market leader to boost sales of its fast growing premium small car model.
Sales of the 'Alto' surged by 43 per cent during 2002-03, which the Maruti spokesman claimed was higher than any other car brand in the country.
Maruti also produces other premium small cars like 'Zen' and 'WagonR' besides entry model 'Maruti-800' and mid-size cars 'Esteem' and 'Baleno'.
The spokesman said the theme of the special edition was driving for fun and freedom rather than a monotonous activity.
