LG Electronics India Ltd on Thursday announced its foray in the country's server segment to fuel growth and achieve an over 68 per cent rise in IT segment turnover at Rs 760 crore (Rs 7.6 billion) in 2004.
"We plan to corner over 10 per cent of the Indian market this year itself and our entry level servers will fuel our pace," deputy general manager (product group head-IT products) R Maniknandan said while unveiling servers for small and medium businesses.
LG will eventually introduce the high-end servers, he said.
The company has initially targeted the SMB segment since this area has still not inherited IT in its offices and is a prime segment to do business with.
On why these product offerings are for India alone, he said, many other markets have already matured and "Indian consumers too will soon follow suit and witness a paradigm shift from assembled computers to the branded ones".
The two servers, available in Windows and Linux Operating systems, are priced between Rs 54,000 and Rs 140,000.
On the company's marketing strategy, he said LG would air joint promos for Intel AMD and Microsoft Linux and has a call centre in place to address the queries from across the country.
