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Rediff.com  » Business » Lenovo to expand portfolio in India

Lenovo to expand portfolio in India

Source: PTI
June 13, 2005 17:03 IST
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As Lenovo gears up for consolidation after completing the acquisition of IBM's personal computer business, it is planning to use the products it was originally selling in China to bridge the gap in the range of IBM offerings in the Indian market.

"We are analysing the products that Lenovo was selling in China and a few other markets that can be launched in India," Ravi Marwaha, senior vice president and head of worldwide sales at Lenovo said.

He said the exercise of identifying Lenovo's products from its portfolio in China for the Indian market would be over in another 60 days.

Marwaha indicated that the products that Lenovo would bring from China to India could be targeted at the consumer segment and small businesses.

Lenovo, which has been known as a price warrior in the China market, on Monday said that it would continue with the premium positioning of the products that came to it after IBM's personal computer business.

"We can launch new products for specific uses and at price range where IBM was not present. It would be both in low end and high end," Marwaha said.

To create awareness and confidence about the Lenovo brand the company plans to emphasise its association with IBM in the first phase and later make it grow independently.

Lenovo can use IBM logo on its products for five years. The 'Think' brand has come to it because of the acquisition.  Lenovo plans to emphasise more on the 'Think' brand in years to come.

To inspire confidence in customers after acquisition, the company beefed up the number of service repair centres for IBM personal computers in India. It plans to continue on this path and introduce more products and expand channel network.

Lenovo considers India as a high priority market and is hiring agressively. The company officials, however, did not disclose the exact details of its hiring plans due to competitive reasons. It is also planning to set up a centre of excellence in marketing in Bangalore.

"Earlier, many marketing campaigns and ideas that originated at IBM's offices in Bangalore were used by the company in other markets," Deepak Advani, senior vice president and chief marketing officer at Lenovo said adding that this arrangement would be deepened.
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