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KLM out to woo India Inc

March 22, 2006 12:46 IST

Looking to capture corporate travellers in India, KLM Royal Dutch Airlines on Wednesday announced the launch of BlueBiz, a loyalty programme for non-contracted companies in India.

"The launch of BlueBiz is a big step towards recognising non-contracted companies who frequently travel with us. Globally the programme has been well appreciated for its simplicity, ease of use, transparent and rewarding nature. I am confident that Indian companies will equally appreciate this programme," KLM Northwest, general manager (India) Warner Rootliep said.

BlueBiz offers corporates a rewarding scheme, which enables them to earn Blue Credits on every flight with KLM or participating partner airlines and redeem their credits for any ticket of their choice. BlueBiz has been specially designed for corporates who do not have a contract with KLM. Membership in this unique loyalty programme is absolutely free with no minimum turnover requirement to enroll.

To promote the usage of BlueBiz in India, KLM is offering an Early Bird Bonus of 3,000 Blue Credits to members enrolling before May 1. To avail the bonus members must take their first flight under the programme within six months of enrolment.

KLM currently offers 17 weekly flights from India together with its alliance partner Northwest Airlines, including a daily flight each from Delhi and Mumbai to Amsterdam and a thrice-weekly flight from Hyderabad to Amsterdam.

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