Taking on competition from no-frill carriers, Jet Airways on Saturday launched a week-long sale of seven lakh low-fare domestic air tickets to attract air travellers who could use them to fly from August 10 onwards.
The one-way economy fares would be Rs 1,777, Rs 2,777 and Rs 3,777 for sectors less than 750 km, between 750-1,000 km and over 1,000 km respectively, an airline spokesperson said, adding fuel surcharge would be part of the ticket cost but the passenger would have to pay the applicable taxes.
While the tickets must be booked on or before August 9, travel must commence on or after August 10 on this 7-day-long advance purchase fare scheme.
The spokesperson said the tickets would be non-refundable and a date change would be permitted at a charge of Rs 1200 per sector, as per the existing practice.
The Jet move is a limited-period bonanza to attract more passengers during the lean season when air traffic is low.
In spite of financial trouble, the Indian airline industry has been experiencing, the low-fare war between airlines has never abated in the past months, with the latest initiator being SpiceJet earlier this year with other airlines following suit, industry sources said.
They said Jet's decision to offer low fares indicated an improvement in its cash flow following its stake sale deal with Abu Dhabi-based Etihad Airways.
Though the Jet-Etihad deal is yet to get the nod of the Union Cabinet, Jet in February concluded sale and leaseback of three pairs of its slots at London Heathrow airport to Etihad at a price of around $70 million.