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Internet: Good opportunity for advertisers

March 26, 2009 12:02 IST
Making the digital medium indispensable for marketing and branding initiatives and the need to look at Internet in a holistic sense were some of the ideas discussed by Ignitee Digital Solutions in association with the Internet and Mobile Association of India (IAMAI).

In an effort to highlight the growing importance of the digital media industry in India, Ignitee Digital Solutions and the IAMAI point out that the digital medium offers a good opportunity for advertisers.

Ignitee and IAMAI discussed the opportunities for digital media in these trying times. Industry experts like Vishal Jhunjhunwala from Tata Consultancy Services, Prashant Mehta from Komli Media, Debadutta Upadhyaya from Yahoo India, Sumeet Mehta from Zee Learn, the education division of ETC Networks Ltd, and Atul Hegde and V Ramani from Ignitee Digital Solutions participated in the conference.

The expert panel also pointed out the importance of the digital medium especially during the current crisis.

Right from the initiatives like branding and marketing, the digital medium can ensure infinite reach and an opportunity for advertisers to explore immense opportunities in their fields.

Discussing the immense potential of the digital medium, the panel explained how it offers tremendous options in terms of creative formats and usage.

They also discussed the need for a common currency that would ensure a transparent medium and a leveled out playing field for the brands.

 "In a rapidly developing country like India, the underlying opportunities associated with this mode of communication are manifold. Reiterating our belief that this is poised to be one of the fastest growing medium today, our main objective is to generate awareness about how this communication medium can help a company expand its business more lucratively in a cost-effective manner," Atul Hegde, CEO, Ignitee Digital Solutions said.

"Like their Western counterparts, Indian companies now understand the recompenses of alternative forms of media communication apart from the traditional routes to help enhance their business and are accepting this form of communication," he explained.

The digital media segment is set to mature exponentially in the next few years and it is our endeavour to be among the top companies in the digital media industry in India that creates the need for the advertisers to look at the Internet in a holistic sense, he added.