IMRB consultants will focus on the macroeconomic trends as well as insights from consumers and businesses in the region to suggest measures for achieving full utilisation of the airport within a year of commissioning.
The new Hyderabad International Airport with its modular design of the passenger terminal will initially cover 100,000 sqm of floor space that would ensure rapid transit between its Domestic and International concourses.
The runway is about 4.26 km which is supposed to be the longest in South Asia. The complex will have a dedicated 'Airport Village' with a local flavour complete with shops. There will also be a business hotel adjacent to the terminal building.
The airport will be operational by March 2008. Currently, Hyderabad is one of the busiest airports in the country. In the last nine months, traffic through Hyderabad has grown 49 per cent, the highest among all the six metro airports.
The new airport with its infrastructure has the potential to become convenient operational hub for the airlines.
Hyderabad could be the transit point for passengers travelling to other metro airports in India as well as for international travel. Air travel in the region is growing rapidly due to urbanisation and new investments in IT and other industries.
Much of the potential traffic is handled by means of air-conditioned rail and road transport.
Large proportion of the international traffic is also diverted through other airports due to lack of operational facilities for convenient links through Hyderabad.
IMRB has specialised units for Consumer research, Qualitative research and Business to Business research and research on Customer Satisfaction.
The partner companies of Kantar (Millward Brown, Research International and Henley Center) are present through IMRB International in India and the surrounding regions it caters to.
