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Rediff.com  » Business » Jewellers told to create 'brand India'

Jewellers told to create 'brand India'

Source: PTI
October 23, 2004 16:32 IST
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Vice President Bhairon Singh Shekhawat on Saturday asked the gem and jewellery exporters to create brand India image by improving product quality with the use of latest manufacturing technology.

Giving away the 31st annual awards of the Gem and Jewellery Export Promotion Council, he said, "It is encouraging to honour exporters, who incidentally are all youngsters, for their contribution in earning foreign exchange."

"We can be assured of a bright future because the young generation, more inclined to adopt new manufacturing technology and taking on tougher global competition in a liberalised scenario, is taking over the reins of the traditional business," he said.

"Credibility and reputation" is the hallmark of this trade, Shekhawat said expressing happiness that there had been no complaints of use of unfair labour practices against the gem and jewellery industry.

Some political risk has to be taken to promote the gem and jewellery industry by providing some tax concessions to it because the results would be very useful for the coming generations, he said. 

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