Reliance World is planning to do a YouTube, albeit for the nation's favourite game, cricket. The Anil Ambani group company has tied-up with an online video networking firm, CrickeM.com, to enable customers to upload, view and share their cricket videos with the rest of the world.
YouTube is the world's popular free video sharing website that permits users upload and share video clips. The content includes movie, TV and music video clip, and amateur content like videoblogging and short original videos.
Reliance World, a chain of retail outlets for products and services, would enable users to record and upload their cricketing video footage from any of the 240 centres. Moreover, the company would also be the broadband partner for CrickeM.com and even offer memberships through its outlets in 104 cities across the country.
Reliance World Chief Executive Officer Sarup Chowdhary confirmed the development and said that this initiative was undertaken as cricket was the country's most "passionate and popular game".
"This initiative would enable us to provide cricketing content and video-on-demand (VoD) to web users, and apart from user videos, both the companies intend to updating recording of earlier matches," he said.
However, the companies would not be providing live coverage of the forthcoming World Cup series.
CrickeM.com is an online video community for people who love cricket. It is about uploading personal videos, enjoying video clips that fellow fans have shared and building a friendship network. It offers video clips from Silicon Valley start-up company PayPod.
The company will launch its operations on February 15, and much ahead of the World Cup series that starts on March 11 in West Indies. At present, the website is conducting a beta testing and expects to set the right.
