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Rediff.com  » Business » LiveBridge opens call centre in India

LiveBridge opens call centre in India

April 30, 2003 12:44 IST

LiveBridge Inc, a global customer interaction services company, has opened an 800-seat call centre near Delhi to expand its international presence.

LiveBridge staff in India will oversee all its operations including hiring, staffing, operations, quality control, security, and technology infrastructure.

"As a growing share of our customers demand global operations capability for customer service, we're proud to announce the opening of our first Indian call centre," Patrick Hanlin, president and CEO of LiveBridge, said in New York.

Already operational, LiveBridge's new facility is completely integrated into its North American operations infrastructure. It also has a training centre on-site.

As part of the recruiting and training, prospective Indian employees must pass multiple tests on knowledge base, skill base, behaviour and attitude.

Each employee undergoes a four-week training programme that includes English accent enhancement, business language, customer service and telesales, quality, team building and computer skills.

Founded in 1988, LiveBridge is a global customer interaction services company. Based in Portland, Oregon, it maintains contact centres worldwide with a diverse, multi-lingual workforce.

The company serves Fortune 1000 companies in various industries including finance, banking, telecommunications, consumer products and media.

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