A Ludhiana-based company on Tuesday offered an unheard of 25-year guarantee on its new range of cycles - Bullpower - but at an additional cost.
"It will be available at a price of Rs 4,000 a unit against the normal range of bicycles, which are priced between Rs 2,500-3,000 a unit," said R D Sharma, the chairman of Ludhiana-based Hi Bird, which launched the Bullpower range of bicycles.
This is the first time in the country that any bicycle-maker has offered 25 years of guarantee on a bicycle, he added.
"We are offering this guarantee in order to promote more durable bicycles in the market," Sharma said, adding that the guarantee will be offered on the frame and fork, which are the main constituents of a bicycle.
"If there is any defect in the frame and fork of the bicycle in 25 years, we will replace the same," he added. Usually the bicycle industry offers a guarantee ranging between six months to a year, Sharma said.
The company has invested about Rs 5 lakh over the last two years on developing the product. "Raw materials used for this model are of special quality metal and its unique geometry has been designed to support heavy load-bearing and to provide extreme strength on roads," he said, adding that other critical parts have also been modified to provide comfort to the rider while ensuring safety and durability.
