The story of E Sarathbabu, a boy brought up in a slum in Chennai who turned into a successful entrepreneur, passing through, on the way, the corridors of BITS, Pilani and Indian Institute of Management-Ahmedabad (IIM-A) has become legendary in India now.

The first time I met E Sarathbabu was in 2006 when he had just graduated out of IIM-A. He had made headlines in the country when he rejected offers from various MNCs to start his own enterprise.

He wanted to follow his heart and what his mother did to bring up her children -- sell idlis in the morning.

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