Social networking site Facebook on Monday announced that it will set up its office in Hyderabad to support the growing number of users, advertisers and developers in India and globally.

Facebook has seen exponential growth in recent months and has more than eight million active users in India, it said in a statement.

The rising popularity of Facebook has also come as a threat to various other social networking sites like Orkut, MySpace and Flickr. It has more than 400 million active users worldwide.

The centre will house online advertising and developer support teams and provide round-the-clock, multi-lingual support to its users and advertisers globally, it further said. The new centre in Hyderabad will supplement operations out of California, Dublin, Ireland and a recently announced location in Austin, Texas.

Facebook will tap the talent in Hyderabad, recruiting a small initial team, and anticipating further growth as the office expands. It has already started its hiring procedure for the Hyderabad centre.

"We expect our new office in Hyderabad to tap into the region's strong pool of talented people who understand operations and technology, and help us more effectively serve the needs of our users, advertisers, and developers around the world," Don Faul, Director (Global Online Operations), Facebook said.