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Tata may race Jaguar back to Le Mans
July 26, 2008 02:05 IST
More than a decade after the iconic race car brand Jaguar was forced to pull out from the gruelling 24-hour
"We want to hit the Le Mans race, for which we are already re-examining whether we can bring back the Jaguar brand to its earlier state," Ratan Tata, chairman, Tata Motors, said at the company's annual general meeting earlier this week.
Experts said the strategy of putting Jaguar back on the race track makes sense because the brand itself was built on its rich racing history.
Jaguar won its last
"Jaguar had lost its sheen over the years and the brand had suffered. Despite this, it has a very loyal customer and dealer base spread across various countries. Both Jaguar and Land Rover have tremendous engineering capabilities and now it is upon us to keep it together," Tata added.
The acquisition of the two brands has made Tata Motors the world's 17th largest automobile maker, up from the 30th place earlier. Jaguar is currently evaluating maiden launches in some of the world's rapidly-developing automobile markets like
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