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Magic: India's longest surviving brand

July 15, 2008

At over 55 -- he refuses to reveal his exact age, cocking a snook at rationalists again, saying "there's no evidence of my being born!" -- he admits to not knowing how to end a popular act. The performance in Howrah -- the first of his career -- is significant.

"It was once an industrial hub," he says, "and is where I source all my props." If he did not perform there, it was because of the lack of an auditorium. "I wanted to make people there proud," he reveals a humane side, "I wanted to tell them that I do my magic with what they make."

In the auditorium, in a row behind me, a family of eight has spent Rs 1,200 to buy the tickets for the show.

When it ends, I turn to ask them if what they saw was magic. Instead of replying, they burst into a fit of giggles. P C Sorcar Jr has them in a thrall -- even if it's just entertainment, magician style.

THE ECONOMY OF SORCAR

In India

  • Minimum duration of a show in a city: 10 days
  • Charges a minimum of Rs 50,000 per show. May sometimes offer concessions
  • Ticket prices: Rs 20 to Rs 200
  • Overseas

  • Minimum duration of a show: 6 weeks
  • Charges $25,000 per show
  • Performs almost 400 shows in a year
  • Pays 20 per cent in entertainment tax
  • Employs 156 people permanently and hires extras as needed
  • Materials and props sourced locally
  • Image: P C Sorcar performs at a magic show in North Bengal. | Photograph: Diptendu Dutta/AFP/Getty Images

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