Ford Motor India on Wednesday said it would launch its new premium mid-sized sedan 'Fiesta' by November this year in the Indian market.

 "The Fiesta would be positioned at the top end of the mid sized sedan segment, while Ikon remains at the entry level of that segment," Arvind Mathew, managing director and president, Ford India said.

He said the new model would be available in petrol and diesel variants, but declined to disclose the details and pricing.

"The petrol engine would be supplied by Hindustan Motors [Get Quote], while the diesel engine is imported," he said.

Mathew said the car has been developed primarily keeping the Indian market in mind. Features such as air conditioning and road durability were designed based on the Indian conditions, he added.

"The level of localisation is about 70 per cent and gradually we would look forward to achieving 90 per cent localisation levels in future," he said.

When asked about the price points of the new model, he said the company would announce it at the time of its formal launch in another four to six weeks' time. He said the booking for the Fiesta would also start by November.

"The company is primarily focusing at the Indian market for Fiesta," he said when asked if the company would export the car.

Arvind Mathew, managing director and president, Ford India and V. Sivaramakrishnan, vice president - marketing, sales and service, with the first production prototype of the all new Ford Fiesta.

Photograph: Ford