Ford India on Wednesday signed up Bollywood star Abhishek Bachchan as the brand ambassador for its new mid-sized sedan 'Fiesta.'

Abhishek had earlier endorsed Maruti's multipurpose vehicle Versa along with his father Amitabh Bachchan.

Ford on Tuesday announced the prices of its new sedan Fiesta, with the entry level 1.4 litre petrol version being pegged at Rs 5.86 lakh (ex-showroom Mumbai).

The other two petrol variants -1.6 litre ZXi model would be priced at Rs 6.59 lakh (ex-showroom Mumbai) and 1.6 litre SXi at Rs 7.22 lakh (ex-showroom Mumbai).

The 1.4 litre common rail diesel variant would be available at Rs 7.33 lakh (ex-showroom Mumbai).

(Above) Abhishek Bachchan, Ford Fiesta's brand ambassador.
Photograph: Jewella C Miranda