Advertisement

Help
You are here: Rediff Home » India » Business » Report
Search:  Rediff.com The Web
Advertisement
  Discuss this Article   |      Email this Article   |      Print this Article

Pierre Cardin to design A-I uniforms
 
 · My Portfolio  · Live market report  · MF Selector  · Broker tips
Get Business updates:What's this?
Advertisement
May 10, 2005 16:24 IST

Air-India passengers could look forward to some avant-garde style with the leading airline carrier roping in the king of haute-couture, French designer Pierre Cardin, to finalise the new uniform to be introduced by the airline from this winter.

In a major makeover aimed at positioning itself as an airline that keeps up with the changing style and trends, the airline has sought the professional advice of Cardin, known for his elegant cuts for women and pioneer of fashion for men, to provide inputs and suggestions on the 'new look' that the airline proposed to introduce in November.

Cardin viewed the presentations made by country's three leading designers -- Ritu Beri, Satya Paul and Tarun Tahiliani -- on the new look as envisaged by them on Monday.

Designer J J Walia was also expected to make a presentation later, according to in-flight director Amod Sharma.

The French designer offered his tips and suggestions on the apparels presented, A-I officials said.

The second round of collection, incorporating some of the suggestions made by Cardin, would be made in June.

The final presentation of the selected apparels would be made in September through fashion shows scheduled for September 16 and 18.

The airlines plans to drop its current 'blue' uniform, designed in-house and introduced in 1999 for a new look, proposed to be donned by cabin crew, commercial and ground staff and pilots.


© Copyright 2008 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.
 Email this Article      Print this Article

© 2008 Rediff.com India Limited. All Rights Reserved. Disclaimer | Feedback