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Home > Business > Business Headline > Report

Want an office party on air? Pay Zoom

Soumik Sen in Mumbai | September 30, 2004 09:47 IST
Last Updated: September 30, 2004 10:02 IST

If you are interested in your company's brands getting some hits on TV and none of the channels is interested, don't tear up those promotional plans.

For Rs 64,000-80,000, your brands and parties can get a 10-second exposure on Not Just Page 3, hosted by Pooja Bedi on Zoom, Times TV's newly launched lifestyle channel.

The idea is similar to the sponsored photographs on the front pages of The Times of India's Delhi Times and Bombay Times. A photograph on the front page of Bombay Times costs Rs 332,000. With branding thrown in, the cost goes up to Rs 498,000.

The Medianet rate card for Zoom, a copy of which Business Standard has obtained, says the client can get a minimum of one minute and a maximum of three minutes (more will need approval) on Zoom. The programme will be aired three times.

As part of the package, a 15-second quote from the company spokesperson can be included in the capsule. One brand can be mentioned per minute and even a logo shot is available for five seconds in a minute.

Apart from featuring your parties for a fee, Times TV can also plan and organise your party and feature it on its channel.

Zoom spokespersons refused to comment on the cash-for-airtime deal. An e-mail to, and a request for, an interview with Apurva Purohit, chief operating officer of Times TV, went unanswered.

While the revenue model for the channel could set the cash registers ringing for Times TV, the television industry is less than excited about the idea.

Raj Nayak, chief executive officer of NDTV Media, whose programme TimeOut covers parties and events, says he will never sell time on air this way.

"We feel that editorial and marketing are two absolutely different and independent areas," he says.

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Number of User Comments: 6

Sub: ZOOMing away with morals and ethics

It's a real pity that noone really launches into the Times Of India group on their despicable journalism standards.. If one could use the word ...

Posted by Salil Singh

Sub: India is poor country ???

spending 4 lacs for just a photograph to come in frontpage ??? really surprised .. but still india is a poor country ????

Posted by sarvana kumar

Sub: Anyone remember The Truman Show?

With the advent of a channel like Zoom, I think the Indian media has taken a big step ahead towards a situation like the Truman ...

Posted by Girish

Sub: Everything is for Sale ....

not only the front page pics... the Q&A on bombay times, almost every page has a rate... why u can have your party featured on ...

Posted by Page3 Floosie

Sub: Crass commercialization of media

Well done to TOI group for another first. After bombarding us with semi-nude photos and stupid articles of celebrities/models everyday through their newspapers, they have ...

Posted by Rishi Poddar



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