Rediff India Abroad
 Rediff India Abroad Home  |  All the sections


The Web

India Abroad

Sign up today!

Article Tools
Email this article
Top emailed links
Print this article
Contact the editors
Discuss this article

Home > Business > Business Headline > Report

Mumbai-US call to cost Rs 1.60/min

BS Corporate Bureau in Mumbai | October 06, 2004 11:15 IST

World Phone Internet Services Pvt Ltd launched its World Phone Premium international calling card in Mumbai on Tuesday that will allow Mumbaites to talk in the US for Rs 1.60 per minute.

The cards are available in denominations of Rs 100, Rs 250, Rs 500 and Rs 1000 and. It will be available at 600 retail outlets in the city. The calls to countries in the Western

Europe or the Far East are priced in the range of Rs 2 and Rs 8. The card was also launched in Goa on Tuesday.

How to call US at Rs 1.60 per minute

Aditya Ahluwalia, chairman WPISPL said, " With an encouraging response in the cities of Delhi, Punjab, Haryana and Himachal, we are confident that residents of Maharashtra and Goa would also appreciate the benefits of a low priced calling card to the US."

The company's offer is one third of what operators like Sify, Bharat Sanchar Nigam or Mahanagar Telephone Nigam offer for calls made to the US.

According to Ahluwalia, "This is possible because we follow a cost plus basis unlike competitors who adopt the market based pricing."

Ahluwalia assured that low price did not mean a compromise on voice quality. The company claims to have a robust back-end support from its US partner GO2call that provides voice over service to over 200 countries in the world.

The company is also launching the card in the states of Karnataka and Tamil Nadu. The marketing strategy includes a distribution network with over 2000 channel partners and resellers within the next six months.

The cards would be sold at strategic places like the malls and outlets such as Archies Gallery. They would be available online too on websites such as Rediff.

The user has to download the dialer from World Phones's website -- and then by using the card can place an international call, anywhere from India, from his personal computer.

Alternately, one can also install a branded Internet Protocol phone or an Analog Telephone Adapter and place an international call using his account ID number.

The ATAs are priced between Rs 4,000-Rs 5,000. The company is negotiating with companies in Korea and China to manufacture the Analog Telephone Adapters and sell it for a competitive price of around Rs 2,000.

Powered by

Share your comments

 What do you think about the story?

Read what others have to say:

Number of User Comments: 3

Sub: What for Africa ?

Good to hear that Mumbai-US call can be done at Rs. 1.60/min. But at Sify cafes, already calls to US, Canada and UK were priced ...

Posted by Nadir Sheikh

Sub: Call to US in Rs. 1.60/min

I am residing near Mumbai, the place is called Rasayani which comes under Dist. Raigad and the STD code for this area is 02192, however ...

Posted by Kaushal Sharma

Sub: There is an even cheaper way to call US

Nice offer But i prefer to use skype..calls to the US including those to mobiles are priced at 0.2 euro cents(inclusive of all taxes) per ...

Posted by Nrip Nihalani



Copyright 2006 India Limited. All Rights Reserved.