Reebok India on Friday said it has set a Rs 250 crore (Rs 2.5 billion) sales turnover target for the current calender year, up by 50 per cent over last year, and plans to open another 20 exclusive showrooms across the country.

"Our target is to touch the Rs 250 crore mark in turnover during the year which will be a growth of 50 per cent over the last year's figures," managing director of Reebok India Subhinder Singh Prem told reporters in New Delhi.

The current boom in the retail sector, increase in sales of its kids-wear range and its National Basketball League and National Footbal League business would boost the company's sales, he said at the press conference held to announce the signing of cricketers Irfan Pathan, Parthiv Patel and Harbhajan Singh as its brand ambassadors.

The trio joins the brigade of Rahul Dravid, Yuvraj Singh and Mohammad Kaif to promote Reebok's products ranging from apparels, sports equipments and women wear to kidswear.

There has been an increase in the company's market spends also at Rs 27 crore (Rs 270 million) against eight per cent a year ago.

Regarding the opening of more stores, he said, "We are planning for retail expansion and will open at least 20 more standalone franchised stores across India during this year."

At present the company has 105 stores.