The government on Wednesday said it hoped that the backlash over outsourcing would taper off after the presidential elections in the US in November this year, as it would cease to be a hot issue after the hustings.

"With elections in US, there is a race to make an issue of outsourcing. The direction will change after November," the IT and Communications Minister Arun Shourie told reporters after Indo-French Joint Working Group meeting on IT and Telecom in New Delhi.

Shourie said India should position its services in such a manner that American firms realise the benefits of outsourcing services to the country.

"Our services should be so competitive given the right combination of skill, cost and infrastructure that American companies should say that not outsourcing to India will hurt their competitiveness," Shourie said.

He said India should also work on complex software and also explore markets like France, Germany and Japan.