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Designing dream furniture

January 07, 2004

 She has designed homes of some of the best-known business families in India -- Khaitans, Poddars, Dalmias, Munjals and Singhanias, to name a few.

She has also designed all the offices of Park Royal hotels. And now she is ready with her "signature style of furniture" at her newly launched furniture "studio" The Muse in Delhi.

Interior designer Rano Singh Jaipuria says she had been toying with the idea of launching her own brand of furniture studio and has now invested Rs 40 lakh (Rs 4 million) in the project.

The studio stocks indigenous furniture, imported lighting and accessories. Run with the help of her two daughters Ashna and Preeti, the studio is split into two sections.

While on the one hand the studio houses furniture -- cabinets, consoles, upholstered sofa sets and tables in wood, the other section of the studio is an art gallery called VIART -- read, Vision in Art.

An initiative of Ashna Jaipuria, VIART is currently commissioning art projects for all the Max Healthcare centres wherein they are not only sourcing but also consulting on art.

Preeti Jaipuria on the other hand is looking after the mood lighting, displays and accessories segment.

She not only manufactures lights and accessories but also sources and imports contemporary ceiling, table and wall lights including modern art for The Muse.

While most of the accessories have been sourced from Italy, the studio is now eyeing the Far East for sourcing products.

As an interior designer, Jaipuria undertakes not more than two to three projects in a month. "I don't want to increase the quantity of my work but I'm constantly striving to upgrade the quality of work," she says.

Usually each project -- mostly farmhouses and bungalows -- takes 18-24 months to get executed, but apartments take just five months to get completed.

Though she refuses to divulge her fee, she maintains that she expects her clients to spend at least Rs 40 lakh on their dream home.

As far as the forthcoming plans of The Muse are concerned Jaipuria claims that she is planning another studio that would carry a larger line of furniture.

"The present studio is in the middle of the city and hence space has been a constraint," she says.

She adds: "In the near future we will be planning a bigger space where we'll be able to display and retail a larger line of our products."

While currently only lights and accessories are being imported, in the near future The Muse will also import furniture.



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