The printing industry is in the country is poised for a makeover. Armed with latest technologies and low wage cost, the country can soon become outsourcing hub for printing.

Ole S Rasmussen, managing director of Heidelberg India, said that India has the potential to bag major printing jobs from the developed countries. "If the industry here backs the right technology, the future is bright," he said.

Outsourcing and India: Complete Coverage

Heidelberg, a world leader in the printing industry, has been doing good business in the country. "Our sales have grown by 50-60 per cent in 2003. This is a testimony to the fact that Indian businessmen are getting conscious about the global opportunity," Rasmussen pointed out.

N K Kajaria, managing director of Anderson Printing House, a leading printing house in the east, said India has a 40-per cent cost advantage over foreign companies.

"We are working for a company in the Netherlands. Even after factoring in the logistic cost of sending the finished product to the final destination and importing good quality paper, we are able to quote competitive price," Kajaria pointed out.

He informed that his company would begin extensive marketing of its capabilities in Europe and in the United States soon.