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Daimler to up India sourcing

BS Bureau in Bangalore | December 03, 2004 12:59 IST
Last Updated: December 03, 2004 13:06 IST


DaimlerChrysler plans to increase its component and IT solutions sourcing from India to euro100 million in two years. This fiscal this sourcing will witness a marginal increase to euro 76 million from euro 70 million achieved last year.

Hans-Michael Huber, CEO and managing director DaimlerChrysler India said, "Very good deals are coming up and sourcing in volume terms is expected to grow."

Outsourcing and India: Complete Coverage

He added that he is extremely bullish on this segment and will be surprised if those numbers are not reached. For this year, though the company will fail to meet the India sourcing targets in value terms, thanks the unfavourable exchange rate. The numbers will reach about euro 76 million instead of the targetted euro 80 million.

Huber said that while several more types of components will be included, the company is also evaluating moving in more IT processes. Currently over 25 per cent of the sourcing fell in the IT space and increasing.

The company through its Research and Tech group in Bangalore runs alliances with 10 IT majors in the country. Besides the 100 seater centre in Bangalore also carries out dedicated research for DaimlerChrysler's global operations.

Officials added, DaimlerChrysler has three research centres outside Germany. While the Japan centre maps and forecasts tech trends, the Indian centre focuses on IT solutions and the outfit in China concentrates on component testing and development.

Officials said, as part of the global sourcing strategy the company runs more than 20 joint ventures for manufacture and export of auto components and software to DaimlerChrysler plants across the world. Adding till date, from India cumulative auto component exports alone have amounted to $167 million.

While officials were bullish on increased sourcing from India, they said the competition was not between Indian and European firms, but between India, China, Latin America and East Europe. They said, firms in these countries now boast the same USP of low cost but high quality.


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