The UB Group is the fourth largest spirits marketer group in the world, according to Impact International, a New York-based global news and research digest that annually ranks international beverage alcohol companies based on their sales figures.

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The group is now in the company of top three rankers in the world -- Diageo, Allied Domeq and Pernod-Ricard -- with sales of 35 million cases in 2003, the UB Group said in release on Monday.  

The group has registered a 15% increase in sales of more than 35 million cases in 2003-2004, as against 30 million cases last year.

"It is a red-letter day for the UB Group. We are one of the few Indian companies, which are counted in the Top 5 in its segment. A well-defined strategy has helped us add 5 million cases every year, in the past three years. Our next target is the No. 3 position with sales of 50 million in the next 3 years," Vijay Mallya, chairman, UB Group, said.

V K Rekhi, president, UB Group's spirits division, said, "Our focus will be on giving an accelerated growth to our existing brands. At the same time we will add more products to our existing portfolio in global markets. We plan to introduce new products across categories and segments."