|Rediff India Abroad Home | All the sections|
Mailing systems major Pitney Bowes set for entry
BS Corporate Bureau in New Delhi | September 16, 2003 15:33 IST
Pitney Bowes, the $4 billion global leader in mail and document management solutions, is chalking out an India plan including, a possible re-manufacturing and assembling facility, outsource business process to Indian companies and use Indian companies to develop software technologies for its global consumption.
The company expects that as a result of the expansion plans, its Indian operations is expected to contribute $100 million in five years in revenues.
"India is a point where it offers us immense business possibilities. We see many business possibilities in India," Michael J Critelli, chairman of the board and chief executive officer, Pitney Bowes Inc said.
The company also plans to enter the Indian market through a direct presence.
After having identified India as an emerging market for their business, Pitney Bowes is now focusing on expanding their business in the country.
Pitney Bowes is geared to shift the backend document printing and finishing tasks for its global customers to India.
"We undertake some part of BPO in India and we see this business growing. We would be working with third-party Indian companies," he said.
Pitney Bowes is also working with Indian software companies on developing its online product offerings for global markets.
On starting the re-manufacturing and assembling plans in India, he said, "We see this as a long term plan. We would use such a facility for the Indian market as well as for exports. Critelli however, did not put a time frame for starting the manufacturing and assembling facility."
According to him, the company wants to start the local manufacturing facility as it would help the company bring down the cost to consumer considerably.
"We want to create technology that is cost effective for a country like India. We understand that products need to be developed locally for that," he said.
On asked about the business potential that India holds for the company, Critelli said, "India is Asia's number two market in terms of mail and number six on a global basis. The potential that India offers as a market to us is many billions."
Besides, the company also sees the corporate sector as a potential business target for its growth plans in India.