Continuing its pursuit to expand into other segments to reduce dependence on the core business of cigarettes, ITC Limited's foods division on Wednesday announced the all-India launch of the 'Sunfeast' range of high quality biscuits with offerings in glucose, Marie and cream segments.

"We believe that our understanding of the Indian consumer is reflected in the increasing confidence in the ITC brand and more importantly the trust that Indian consumers are reposing in all our products," Ravi Naware, ITC Limited foods division chief executive, told reporters after the launch in Kolkata.

The company would, however, outsource the entire production from two units at Burdwan and Nagpur instead of setting up its own manufacturing line, he said.

ITC Foods was already into marketing of the ready-to-eat category with its flagship brands Kitchens of India and Aashirvaad Ready Meals. It also markets Minto -- targeting the adult confectionery market and Candyman - targeting the children's sweets segment.

"We want to emerge as the third largest player in organised biscuit market after Britannia and Parle in the next three four years with a market share of 10-11 per cent of the Rs 2,700 crore (Rs 27 billion) organised market," Naware said.