1. Which company's ad line was 'Geography is History'?
a) Iridium
b) Lucent
c) Sun Microsystems
Wrong! Try again..
Wrong! The correct answer is Iridium.
Iridium, the satellite telephone service promoted by Motorola, planned to link up the earth with 66 low-orbit satellites. 'Geography is History' is the line with which the company launched its services. By the end of the year, the idea was declared a dud. Mixing up geography and history makes bad economics too.
Correct!
Iridium, the satellite telephone service promoted by Motorola, planned to link up the earth with 66 low-orbit satellites. 'Geography is history' is the line with which the company launched its services. By the end of the year, the idea was declared a dud. Mixing up geography and history makes bad economics too.
2. What publication advertised itself with the lines "Software for the most advanced microprocessor on this planet"?
a) India Today
b) The Economic Times
c) Chip
Wrong! Try again..
Wrong! The correct answer is Economic Times.
Part of the Times group, Economic Times has a fairly aggressive ad campaign. Another one of its popular ad line is "The power of 'prior' knowledge", where the accent is on the word prior.
Correct!
Part of the Times group, Economic Times has a fairly aggressive ad campaign. Another one of its popular ad line is "The power of 'prior' knowledge", where the accent is on the word prior.
3. "The Brighter Side of Life" is the ad line of which of these companies/groups?
a) New York Life
b) AV Birla group
c) Sun TV
Wrong! Try again..
Wrong! The correct answer is AV Birla group.
Headed by Kumaramangalam Birla, the AV Birla Group is one of India's biggest conglomerates with interests in cement, metals, fertilisers and textiles. The group is estimated to be worth more than Rs 25,000 crore.
Correct!
Headed by Kumaramangalam Birla, the AV Birla Group is one of India's biggest conglomerates with interests in cement, metals, fertilisers and textiles. The group is estimated to be worth more than Rs 25,000 crore.
4. "Don't blend in" is the ad line of which of these companies/products?
a) Benetton
b) Shoppers Stop
c) Lifestyle International
Wrong! Try again..
Wrong! The correct answer is Lifestyle International.
Part of the Dubai-based $600-million Landmark Group, Lifestyle has 300 stores globally. In India it has set up five stores, two in Mumbai and one each in Bangalore, Hyderabad, Chennai and Gurgaon.
Correct!
Part of the Dubai-based $600-million Landmark Group, Lifestyle has 300 stores globally. In India it has set up five stores, two in Mumbai and one each in Bangalore, Hyderabad, Chennai and Gurgaon.
5. "Life is One Incredible Journey" is the baseline of which of these?
a) Thomas Cook
b) Outlook Traveller
c) SOTC
Wrong! Try again..
Wrong! The correct answer is Outlook Traveller.
A travel magazine from the Outlook group, it was launched in the year 2000 and carries travel features, planners, maps and lists of hotels and the other details for the travel buff.
Correct!
A travel magazine from the Outlook group, it was launched in the year 2000 and carries travel features, planners, maps and lists of hotels and the other details for the travel buff.
