Zee Telefilms has maintained its bouquet pricing at Rs 55 for post conditional access system regime - becoming the first company to announce its price structure.

"This is Zee-Turner bouquet's maximum retail price in the post-CAS environment. The channels would also be available on a la carte basis ," the company said.

The statement added that the company had decided not to increase its pricing for ensuring a smooth transition to CAS.

The I&B ministry has set July 14 as the deadline for implementation of CAS in the four metros.