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Baypackets to invest $15 million

BS ICE Bureau

The US-based Baypackets Inc will invest over $15 million in the next three years in India. The investments would go into research and development, marketing, setting up customer support teams and business development.

Baypackets will enter the Indian market through strategic partnerships with local telecom value-added resellers and system integrators.

"We are also leveraging partnerships with leading telecom equipment vendors and are deploying sales and business development teams in India," company president and CEO Ken Epps said.

"As competition intensifies with deregulation of the telecom industry in India and the Asia-Pacific, differentiation will become increasingly important for service providers," he said.

The company is expanding its research and development centre in Noida. "We have around 50 people in India. We are planning to substantially increase our staff strength," he said.

The company will also use its India centre to support activities in the Chinese, Korean and Japanese markets. "We are also planning to service and support the European market through the Indian centre," Epps said. He added that India was one of the key markets for Baypackets.

On the growth opportunity for Baypackets in India, Epps said, "The deregulation of the telecom sector and the opening up of voice over Internet are expected to offer opportunities."

Launching Baypackets' enhanced voice solutions, Epps said, "The opportunity for enhanced voice services in India is expected to explode as service providers look for ways to generate revenues on their wireless and wireline network infrastructure."

Asked about the company's growth strategy in India, Epps said, "As service providers begin introducing value-added services to their customers, it will become important for them to quickly deploy and manage services over multiple networks."

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