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Bangalore India's biggest SMS centre

M D Riti

Write more, talk less seems to be the credo of Bangalore's typical mobile telephone user.

A survey of cellphone usage in five Indian cities conducted recently by the Industrial Design Centre provided some interesting insights into the behavioural patterns of users.

Its findings reveal that the average number of SMS messages per mobile user in Bangalore is 3.3 per day, which is the highest in the country. In contrast, the Bangalorean records an average of just one minute per call, as against the national average of two minutes per call.

Interestingly, though, Chennai was found to have the largest number of SMS users. Only 70.5 per cent of all cellphone users in Bangalore used SMS at all, as against as many as 77.9 per cent in Chennai and 72.5 per cent in Delhi.

However, the average number of messages sent in a day by a mobile phone user in Chennai per day is just 1.6. Delhites seem to speak the longest, according to this survey. They average 2.4 minutes per call!

Another interesting statistic that came up was that women seemed to SMS more than men. The average number of messages sent by women mobile users was found to be 4.2 per day.

Those users who ran up high cell phone bills also sent more SMS messages than low users.

The study also tried to differentiate between users on the basis of their spending patterns. The average number of calls made by users whose monthly bills exceeded Rs 1000 was 13 while those below made only five or six calls.

As the mobile market booms with more operators entering the fray and vying with one another to offer more services, one can probably expect all these figures to double over the next year.

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