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August 8, 2001
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Taureans most likely to buy online: survey

Sanjay Suri in London

A survey of Internet shoppers in Britain has revealed that Taureans are most likely to buy something on the Internet and Aquarians the least.

What a person buys on the Internet might depend on his star sign rather than the goods up for sale, reveals the survey by Pricerunner.com, a company that compares prices and deals.

"Taureans go at bargains like a bull in a china shop -- and that's official," a Pricerunner spokeswoman said.

Librans and then Scorpions follow the Taureans as the keenest Internet shopping fans.

At the far end of the astrological shopping scale, Aquarians are "more likely to fish around before jumping in at the deep end and parting with their money," the survey says.

Aquarians are most likely to give online shopping the thumbs down. The report said they were also the most superstitious shoppers.

In the order of the most superstitious to the least, the list is: Aquarius, Capricorn, Libra, Virgo, Cancer, Leo, Gemini, Pisces, Taurus, Sagittarius, followed by Aries/Scorpio who share the same spot.

Referring to the results, Ron Gwynn, a well-known London-based astrologer, said: "I am not surprised that Taureans are the top online shoppers; ruled by Venus, the planet of material and financial wealth, to them the Internet is a dream because it provides them with 24-hour shopping."

"Librans, also top shoppers online, are concerned with acquiring the goods rather than considering the price. They are, therefore, top of the league in using their credit card instead of handling cash."

"Aquarians were found to be the most superstitious and this too makes sense as they are the most individualist sign of the Zodiac. They have a very original approach in all that they do and their prime purpose is to do their own thing and not to conform. "No wonder they top the survey for browsing on the Net, but to entice them to actually purchase the product would be a greater feat."

Jamal Hirani, managing director of Pricerunner in Britain said: "We commissioned the survey because we wanted to find out whether a correlation between being superstitious and shopping online existed. As a rule of thumb it appears the more superstitious you are the less likely you are to shop online."

The survey was carried out on the basis of shopping patterns of a sample of 600 people.

Indo-Asian News Service

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