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Top 12: Trends that topped the world in 2012

Last updated on: November 16, 2012 18:53 IST

Top 12: Trends that topped the world in 2012


According to research by social analysts McCrindle these were the top 12 trends of 2012. Find the list unremarkable? Blame yourself, says Mark McCrindle.

Pop-culture fads that once lasted years are now coming in and out of fashion in a matter of months, and sometimes weeks.

It's little surprise that the trending pop group of 2012 was not Spice Girls, but One Direction. And Book of the Year wasn't Scandalands, it was 50 Shade of Bored Mothers.

Social analyst Mark McCrindle said that if the list is unremarkable, it just means people can relate well to pop culture.

"It sort of validates what people know. People probably wouldn't have identified Korea as driving pop culture, or that it would be so influential," he told

"Korea now seems to be setting the agenda, from Psy and pop music to frozen yoghurt and Samsung," he said.

The list of trends that topped in 2012 are:

Pop group of the year: One Direction

Book of the year: 50 Shades of Grey

TV show of the year: The Voice

Subculture of the year: K-Pop

Technology trend of the year: From digital to real world

Social media site of the year: Instagram

Viral campaign of the year: Kony 2012

Meme of the year: Gangnam Style

Ingredient of the year: Quinoa

Shopping trend of the year: Online fashion

Fashion trend of the year: Colour Blocking

Word (or symbol) of the year: #.

Image: Cover of Psy's overnight hit single Gangnam Style

Source: ANI