People end up buying insurance policies assuming they are securing their family's future but little do they realise that their choice of policy is often not right and they are often grossly under-insured.
Not too long ago, when this insurance company entered the market, it was their TV commercial which gave their brand a high recall value. It had actor Irfan Khan talking about an illness called K.I.L.B -- Kam Insurance Lene ki Bimaari (the attitude of under-insuring oneself) -- to unassuming people in the train and the lift. K.I.L.B hit the nail right on its head.
Under-insurance almost defeats the purpose of buying insurance. If you are under-insured, you may be only marginally better than a person who has no insurance at all. By protecting the risk to your life, you are securing the lives of people who matter the most to you, which is your family. It is indeed a difficult territory to tread on; the thought that you may not be there tomorrow and what would happen to your family in your absence. Most people perceive life insurance as a channel to invest money rather than getting a life cover.
So they would look at options where they can get a life cover and even get a part of the money back, if they survive. And here is where they land up with the disease of K.I.L.B. because the right amount of cover along with benefits on survival would indeed cost a lot. So at the cost of getting some benefits, they sacrifice the security of their family and take a lower cover than desirable. Treat life insurance premium as an expense to cover the risk to your life; expense is a sunk cost. Once you are adequately insured through a term plan, which is a pure risk cover, you can then look at investment options, whether in the form of insurance plans or otherwise. But remember, an endowment or a ULIP should never be the first policy you should own.
The author is Chief Evangelist, Perfios.com
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