Shantanu-Nikhil's bright, original idea: #Selfie!
The designer duo shot a selfie at the end of their show. Very #original!
When you are among India's most famous (not to mention talented) designers, you are bound to come up with one or two out-of-the-box and mindblowing ideas, right?
So at the end of their most recent showing at Lakme Fashion Week, Nikhil -- one half of the designer duo Shantanu-Nikhil -- thought it might not be such a bad thing to gather all the models around and shoot a... wait for it... #selfie.
And there you have it, the immaculately dressed designer, kneeling on the runway holding out a #mobilephone and snapping a photo of all of them having fun!
Has it been tried before?
Well... there was this one time when this television show host got together a bunch of actors and shot one.
But that was, well, quite some time ago.
And surely neither Shantanu nor Nikhil nor the mobile phone company that sponsored their show had ever heard of it.
So is that a #win then?
Er... we think #NOT!
Kindly click here for full coverage of Lakme Fashion Week Summer Resort 2014.
Image: Shantanu and Nikhil try to recreate Ellen Degeneres' Oscar selfie.
Photographs: Reuben NV/Rediff.com