PICS: Curvy Beyonce sizzles in swimwear!

Here's a first look at jaw-dropping stills from the superstar diva's latest fashion campaign for high street giant H&M.

She's the original bootylicious babe and her legendary curves are envied by women the world over, so it's hardly surprising that H&M sought to rope in Beyonce for their summer ad campaign this year.

The 31-year-old singing sensation and mother-of-one dons a variety of swimwear and sexy summer outfits, proving that a fuller figure will always triumph over size zero.

The campaign, shot on an exotic tropical isle by world-famous photographers Inez van Lamsweerde and Vinoodh Matadin, follows the concept of exploring "the different emotions of women represented by the four elements -- fire, water, earth and wind," according to Beyonce, quoted by the Daily Mail.

Here's a look at her modelling some key pieces from the collection, starting with a sunny yellow bikini that flatters her no end.

The sultry singer reclines on a beach lounger wearing a plunging white shirt and tiny printed shorts.

A tie-dye two-piece flatters her complexion and shows off that amazing body to perfection.

Bey sprawls herself out against the backdrop of a pool wearing a flirty tasseled triangle bikini.

We see another pic of her in the same black swimwear, posing in the shade of a palm.

A final photograph has Beyonce pouting in deep red lipstick and wearing a printed bodycon dress that clings to her curves.