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REVEALED: The HOTTEST selling gadgets in India

Last updated on: September 11, 2013 17:22 IST

REVEALED: The HOTTEST selling gadgets in India

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eCommerce major eBay India released its 'Battle Of The Gadgets' report to reveal what we purchased online.

Last month, eCommerce major eBay India released 'Battle Of The Gadgets' report for Q2 (April-May-June) 2013. The report highlighted top gadget adoption trends across the country under top brands & models and ranks cities on the basis of their consumption.

The quarterly report highlights research findings on the gadgets habits of Indians, based on an analysis of all gadget purchases on eBay India.

The current research highlights trends between April 1, 2013 and June 30, 2013. Some interesting insights from the report are:

Non-metro purchases has gone up by 35% as compared to Q2 2012 (Apr-Jun,2012)

Smartphones are the most purchased products amongst the 5 popular categories of Mobile Phones, Tablets, Laptops, Televisions and Digital Cameras

LCD TVs are loosing sheen to LED TVs. 3D LED TVs overtake LCD TVs, purchases of 3D LED TV are 2X when compared with LCD TVs during Q2 2013

Smartphone purchases have gone up significantly as compared to Q2 2012 and tablets have doubled as compared to purchases in Q1 2012 on eBay India

On the brands front, Samsung has once again surfaced as the most popular gadget brand with a 35% market share as compared to a 27% market share the previous quarter across the various categories

Category-wise, the most purchased brands are Samsung under mobile phones, Dell under laptops, Samsung under tablets, Nikon under digital cameras and Samsung under televisions.

In the pages to follow, we bring you quick insights into the way India buys gadgets online:

  • Samsung leads with 35% market share, followed by Sony -- 13%, Nokia -- 12%, Micromax -- 11% and other brands -- 29%
  • Non metro customers buy more gadgets –- 51% compared to 49% of Metro customers.
  • Non-metro purchases has gone up by 35% as compared to Q2 2012 (Apr-Jun,2012).
  • Smartphones are the most purchased products amongst the 5 popular categories.
  • LCD TVs are loosing sheen to LED TVs. 3D LED TVs overtake LCD TVs, purchases of 3D LED TV are 2X when compared with LCD TVs during Q2 2013.
  • Smartphones purchases have gone up significantly as compared to Q2 2012 and tablets have doubled as compared to purchases in Q1 2012 on eBay India.

The most popular gadget brands include:

  1. Samsung
  2. Sony
  3. Nokia
  4. Micromax
  5. HTC
  6. Apple
  7. Blackberry
  8. LG
  9. Nikon
  10. Karbonn

The top ten gadgets-purchasing cities:

  1. Delhi
  2. Bengaluru
  3. Mumbai
  4. Chennai
  5. Hyderabad
  6. Kolkata
  7. Pune
  8. Ahmedabad
  9. Thiruvananthapuram
  10. Kochi

Illustration: Dominic Xavier/Rediff.com

Please click NEXT to continue reading...


Image: eCommerce major eBay released its report on what Indians purchsed online
Photographs: Courtesy Nikon

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REVEALED: What mobile phones India buys online

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Samsung has replaced Sony to regain the most preferred brand in the smartphones category last quarter and Samsung Galaxy S Duos S7562 was the most popular Smartphone model.

Bengaluru consumed the most Smartphones in the last quarter.

Thiruvananthapuram and Kochi amongst the top 10 smartphone cities.


Value phone insights:

Samsung has gained the top position and Nokia slips to #2.

However, Nokia Lumia 520 is the most purchased model in this category

Delhi consumed most Value Phones followed by Bengaluru and Chennai.

The top ten mobile phone brands include:

  1. Samsung
  2. Nokia
  3. Micromax
  4. Sony
  5. HTC
  6. Apple
  7. Blackberry
  8. LG
  9. Karbonn
  10. Xolo

Top ten mobile phones-purchasing cities

  1. Delhi
  2. Bengaluru
  3. Mumbai
  4. Chennai 
  5. Hyderabad 
  6. Kolkata 
  7. Pune 
  8. Ahmedabad 
  9. Thiruvananthapuram
  10. Kochi

Image: Katrina Kaif endorses Sony Xperia mobile phones. Sony is among the top ten popular mobile phone brands on eBay India.
Photographs: Courtesy Sony

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REVEALED: What laptops India buys online

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Mumbai tops consumption of Laptops

Dell leads the category with 35% market share on eBay India, followed by Sony -- 12%, HP -- 11%, Acer -- 10% and other brands 32%

Dell Inspiron 3421 has been the most popular Laptop model followed by Apple MD101

Panaji and Thiruvananthapuram amongst the top 10 Laptop cities list

Metros consume more Laptops (56%) than non-metro cities(44%).

4 out of the Top 10 Laptop Models are by Dell

Laptops in the range of 25,000 to 35,000 are most popular.

Top ten most popular laptop brands:

  1. Dell
  2. Sony
  3. HP
  4. Acer
  5. Asus
  6. Lenovo
  7. Apple
  8. Toshiba
  9. Samsung
  10. Gateway

Top ten laptop-purchasing cities:

  1. Mumbai
  2. Delhi
  3. Bengaluru
  4. Chennai
  5. Panaji
  6. Hyderabad
  7. Pune
  8. Ahmedabad
  9. Kolkata
  10. Thiruvananthapuram

Image: Kareena Kapoor endorses Sony's Vaio laptop series. Sony is the second most popular laptop brand on eBay.
Photographs: Courtesy Sony

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REVEALED: What tablets India buys online

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Bengaluru leads the top consumption cities for Tablets purchased followed by Chennai and Delhi at number two and three respectively.

Delhi slipped to the third position as compared to Q1

Samsung has 38% market share on eBay India; followed by Apple -- 13%, HCL -- 10%, iBerry -- 7% and other brands 32%

Samsung Galaxy Tab 2 P3100 & Samsung Galaxy Tab 2 P3110 top the popular tablet models lists followed by by Asus Google Nexus 7

Non-metros are on par with Metros in consumption of Tablets.

Tablets in the range of Rs 5,000-Rs 10,000 are more popular.

Top ten most popular tablets:

  1. Samsung
  2. Apple
  3. HCL
  4. iberry
  5. Micromax
  6. Asus
  7. BSNL
  8. Ainol
  9. Swipe
  10. Karbonn


Top ten tablets-purchasing cities:

  1. Bengaluru
  2. Chennai
  3. Delhi
  4. Mumbai
  5. Hyderabad
  6. Kolkata
  7. Pune
  8. Thiruvananthapuram
  9. Kochi
  10. Ahmedabad

Image: Malaika Arora Khan launches Swipe tablet PCs. Swipe is one of the top selling tablet PCs brand on eBay India
Photographs: Pradeep Bandekar

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REVEALED: What digital cameras India buys online

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Nikon leads in digital cameras category with 32% market share on eBay India, followed by Canon -- 28%, Sony -- 25% and other brands -- 15%

Bengaluru, Delhi, and Chennai are the top three cities consuming most Digital Cameras

Rs 8,000 to Rs 15,000 remains the popular price band for digital cameras

Nikon leads in DSLR segment with 50% market share on eBay India

Sony tops the list of most popular Compact Digital Cameras brands on eBay India in Q2 with 43% market share

Nikon holds the top position in Long Zoom Digital Cameras with 36% market share followed by Canon and Sony.

Top 10 digital camera brands:

  1. Nikon
  2. Canon
  3. Sony
  4. Panasonic
  5. Fuji
  6. Samsung
  7. Olympus
  8. Kodak

Top digital camera-purchasing cities:

  1. Bengaluru
  2. Delhi
  3. Chennai
  4. Mumbai
  5. Hyderabad
  6. Pune
  7. Kolkata
  8. Thiruvananthapuram
  9. Ahmedabad
  10. Kochi

Image: Anushka Sharma is seen here in a Canon cameras endorsement. Canon is the second most popular digital camera brand on eBay India.
Photographs: Courtesy Canon

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REVEALED: What televisions India buys online

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LEDs continue to grow in popularity over LCD. As seen on eBay India 3D LED TV transactions overtake LCD TVs

Samsung is the most popular TV Brand with 62% market share followed by Sony -- 21% and others -- 17%

Bengaluru followed by Delhi and Chennai are the Top 3 TV cities

On an average consumers spend between Rs 25,000 to Rs 40,000 on TVs

Non-metros are upgrading TV more (53%) than metros (47%)

Top ten television brands:

  1. Samsung
  2. Sony
  3. Toshiba
  4. LG
  5. Haier
  6. AWA
  7. Micromax
  8. Living ARTS
  9. Philips
  10. Panasonic

Top ten television-purchasing cities:

  1. Bengaluru
  2. Delhi
  3. Chennai
  4. Hyderabad
  5. Mumbai
  6. Pune
  7. Thiruvananthapuram
  8. Visakhapatnam
  9. Ghaziabad
  10. Vadodara

Image: Ranbir Kapoor endorses Panasonic televisions, among the top ten television brands on eBay India
Photographs: Courtesy Panasonic

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