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Amazon Kindle Fire: Will it be an iPad-killer?

Last updated on: October 12, 2011 18:00 IST

Amazon Kindle Fire: Will it be an iPad-killer?

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Satishkumar, Tech2Date.com

The most talked about computer in the technology market these days is the tablet PC. Since March last year, the concept of computer on the go has been changed when Apple launched its first iPad, aspirational and profitable. It sparked rush from rival manufacturers to get a slice of the new market.

Amazon too joined, and now it is the turn of this Internet retail giant to give a tough competition to iPad.

Unveiled this week, and getting launched on November 15, the Kindle Fire from Amazon is said to be a premium product at a non-premium price.

It is priced less than half the price of Apple's iPad -- at just $199.

Let us compare Apple iPad and Amazon Kindle Fire in brief to understand better whether the new tablet is a serious challenger or both are different devices with different selling purpose.

Sathishkumar is a full time blogger from Salem and owns Techiemania and a few other web sites and blogs.

Courtesy: Tech2Date.com

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Price: Apple's iPad 2 comes between the price range of $499 and $799 (starting from 16 to 64 gig) where as the Kindle Fire costs just $199.

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Screen: Apple's iPad 2 has a colour screen of 9.7 inch where as the Fire has just a 7 inch colour screen.

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Weight: iPad weighs between 1.33 and 1.35 pounds and Kindle Fire weighs 14.6 ounces.

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Connection: The Apple product offers 3G wireless as well as Wi-Fi connectivity where as Amazon's new tablet offers only Wi-Fi connectivity.

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Camera: iPad 2 has two cameras, front- and back-facing, but Kindle Fire is cameraless.

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Processor: Both the tablets got dual-core processor.

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Storage: The iPad 2 comes with storage capacity from 16 GB to 64 GB where as the Amazon's Fire supports just 8 GB of internal storage.

Cloud storage option is a good feature for Kindle Fire users where one can store even more than 64 GB of data i.e. more than what iPad is offering as an internal storage.

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Battery life: Apple's iPad 2 has a battery life of ten hours where as the Kindle Fire battery lasts for 8 hours for reading and 7.5 hours for video.

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Apps: iPad has access to more than 100,000 iPad apps from Apple's app store and Kindle Fire has access to Amazon's Android App store, which is also about 100,000 in numbers.

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Books: iPad has access to about 200,000 ebooks from Apple's iBookstore and Kindle Fire has an access to more than one million Kindle e-books. This is something huge for Kindle Fire.

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Video: The iPad users can rent or buy over 50,000 TV shows and more than 10,000 movie catalogues from the iTunes store of Apple. Kindle Fire offers over 100,000 movies and TV shows for renting or buying.

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Music: iPad gets an access to more than 18 million songs through iTunes where as Kindle Fire enjoys 17 million songs through the MP3 online service of Amazon.

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iPad and Kindle Fire are as dramatically different as their manufacturers, but price will play an important role in the market. Kindle Fire's biggest advantage is its price. More to this, Amazon has a good customer base that will be an added advantage and also an excellent pre-existing Kindle community.

Well, we should also not forget the user base of Apple. It has grown a strong following in the mobile market since the time iPod was launched few years back. Not to forget the immense popularity of iPhone, a revolutionary device having robust operating system (iOS' and capacitive screen).

Amazon veteran Eric Best said after the unveiling of Kindle Fire, "Getting this device into the hands of customers means Amazon can expand their e-commerce footprint -- this is a strategic focus for the company."

This is very true behind the marketing strategy of Fire. Amazon will be able to encourage customers more easily to shop online for physical products more often. The clue can be found with the redesign of Amazon main shopping site which makes navigating easier for mobile users.

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