8 ways to make Google love your website

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Ever wondered why Google ignores your web site but shows your competitors right up there when somebody searches for relevant information?

Here are eight ways in which you can make Google sit up and take notice of your web site.

1. Keep an eye on what customers actually search for, the pattern of their search mainly.

The free Google Keyword Tool would assist in keeping records of the 'things' people actually want to find in Google.

2. Mix and match is the formula!

Modify existing content or pen down new ones directly relevant to the most searched articles. Organise these into a certain sequence and categorise on your web site.

Finally, use it as your navigation structure.

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3. Concentrate on the content!

You never know what may amuse the readers and eventually Google. Don't ever underestimate the range of what people look out for.

There are huge variations in what people want, depending on their mood, taste and necessity.

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4. Build a reputation

Aim for a web site that is the most popular among the netizens and put links of your web site there.

Build a reputation in your market so the reputation Google cares about -- the links that point at your site -- develops naturally.

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5. Executive sponsorship is essential

The formula to make great business is to have the buy-in from your business' owners... web sites normally have multiple stakeholders.

Executive sponsorship for the pursuit of excellence is essential and helpful.

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6. Word of mouth works

Online word-of-mouth modus operandi does work!

Use of words like Facebook and Twitter does help in proving the worth of your business. But then don't overexpose and let your fabulous self and the link take care of themselves!

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7. Less is more

One web domain per web site!

Remember this as Google sees a web site as a domain which means each domain you operate needs to build its own link reputation.

Less is more and that's the key to shine!

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8. Relevance, Reputation and Visibility

Relevance, reputation and visibility are the building blocks to make Google go head over heels in love with your web site.

Even if one is missing, Google will certainly ditch you!

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