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TVS plans to go VROOM with three new bikes

Last updated on: July 20, 2014 13:41 IST

After taking Bajaj Auto's number three spot recently, TVS Motor is planning a product offensive to continue growth in volumes, says Faisal Ali Khan of MotorBeam.com

After launching the updated Wego scooter and Star City+ motorcycle, TVS got the big news of moving to the number three position in domestic two-wheeler sales of India, displacing Bajaj Auto.

To continue its stronghold in the top three, TVS plans to launch a new product every quarter. In this fiscal year, TVS will be launching three more bikes. They are...

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Scooty Zest

Last updated on: July 20, 2014 13:41 IST

TVS showcased the Scooty Zest earlier this year at the Auto Expo.

Prior to that, the company had announced plans to launch the Scooty Zest in January but the same was delayed due to unknown reasons.

The new Scooty Zest, which will see an August launch now, it will use the same engine which powers other scooters from the TVS stable.

The highlight of this for-females scooter is a 19-litre under-seat storage and backlit instrumentation.

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TVS Victor

Last updated on: July 20, 2014 13:41 IST

The TVS Victor was a very popular motorcycle when it was sold years back. TVS pulled the plug on it but now plans to bring it back.

The Victor will be launched in December as the company wants to focus heavily on the Star City+ in the commuter segment.

The old Victor was a 100cc bike but the new one is likely to be a 125cc.

TVS has been testing a Phoenix look alike bike which is likely to be the new Victor.

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More Powerful Apache

Last updated on: July 20, 2014 13:41 IST

The TVS Apache is the flagship bike of the company but hasn't seen a major update in a long time now.

The performance motorcycle segment is seeing a drastic increase in demand and thus TVS is working on a more powerful Apache, likely to use a 250cc engine.

This Apache will take design and tech cues from the Draken concept which was showcased at the 2014 Auto Expo.

The launch will happen early next year but specifications continue to remain a mystery.