rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Getahead » Do Indians now prefer scooters to motorcycles?

Do Indians now prefer scooters to motorcycles?

Last updated on: April 02, 2014 19:32 IST

Do Indians now prefer scooters to motorcycles?

     Next

Next
Swaraj Baggonkar

The stellar growth in demand for scooters even during the slowdown has pushed these ahead of motorcycles, marking a shift in consumer taste, sales data till February 2014 shows.

Sales of scooters will have outpaced those of motorcycles in the 110-125cc segment by the end of this financial year.

Scooters are no longer considered the second vehicle in the family. By the end of February, 2,434,025 scooters in the segment were sold in the country against 1,765,868 motorcycles, show data from the Society of Indian Automobile Manufacturers.

That was a growth of 25 per cent year-on-year for scooters in April (2013)-February (2014) even as sales of motorcycles fell three per cent in the period.


Image: Parineeta Chopra riding the Suzuki Let's on to the stage during the launch of the bike in January.
Photographs: Rajesh Karkera/Rediff.com

     Next

Do Indians now prefer scooters to motorcycles?

Prev     Next
Prev

Next

Lower mileage was a reason why people used to prefer motorcycles over scooters. Scooter makers have through technological advancements closed that gap.

From 35-40 km a litre, scooters now run as much as 60 km on a litre of petrol.


Image: The Vespa 946
Photographs: vespa.com/en/946/gallery
Tags: 1

Prev     Next

Do Indians now prefer scooters to motorcycles?

Prev     Next
Prev

Next

Honda Motorcycle and Scooter India has the lion's share of the market at 53 per cent. The Honda Activa is the largest selling scooter in India, at around 100,000 a month.

The scooter's share among two-wheelers was up to 24 per cent by the end of February from 16 per cent at the end of March 2010.


Image: Ranbir Kapoor with Hero MotoCorp's MD and CEO Pawan Munjal at the showcasing of 125cc Dare scooter at Auto Expo 2014
Photographs: MotorBeam.com

Prev     Next

Do Indians now prefer scooters to motorcycles?

Prev     Next
Prev

Next

In 2012 and 2013, seven scooters were launched, including the Honda Dio, the Hero Maestro and the Vespa LX.

Yadvinder Singh Guleria, vice-president (sales and marketing), Honda, said, "There is no denying the fact that there is increased acceptability of scooters in the market. Motorcycle buyers in rural and semi-urban areas look for comfort, mileage and utility, which a scooter provides. We are expecting greater reach of scooters in the future."


Image: Models pose with Vespa LX 125 at its launch in Mumbai
Photographs: Hitesh Harisinghani/Rediff.com

Prev     Next

Do Indians now prefer scooters to motorcycles?

Prev     Next
Prev

Next

Bajaj Auto, India's second largest motorcycle maker, however, doesn't believe any such trend is under way.

The company says with a likely resurgence in urban demand, motorcycle sales will pick up again. K Srinivas, president (motorcycle business), Bajaj Auto, said, "With scooters, you need to have higher power and the bikes sold in that segment are from the commuter segment. Because the rural market is doing well, motorcycles are looking good overall. The day the urban market picks up, the overall numbers will look good automatically."


Image: Mahindra Rodeo RZ
Photographs: mahindrarodeorz.com/

Prev     Next

Do Indians now prefer scooters to motorcycles?

Prev     More
Prev

More

Bajaj stopped making scooters five years ago, with its last Kristal automatic model. The company has maintained it is not interested in scooters anymore and will continue to focus on motorcycles.

More scooter launches are expected this year, apart from manufacturers expanding capacity for some of their old models.

Next month, Honda will launch a 125cc Activa, showcased at the Auto Expo in February.

Hero will launch the 125cc Dare and the 150cc Zir.

TVS Motor will roll out the Zest and Suzuki the Let's in the coming weeks.


Image: Salman gets playful with Parineeta at the launch of Suzuki Let's scooter.
Photographs: Rajesh Karkera/Rediff.com

Prev     More
Source: