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Now, 50 Shades of Grey inspires new lingerie line!

British lingerie company BlueBella has taken inspiration from EL James' bestselling trilogy to produce sexy bra and brief sets for women and Christian Grey style cotton boxers for men.

Fifty Shades of Grey author EL James has collaborated with Australian mass market retail giant Target to create the new range of lingerie.

The line includes bustier, suspenders, chemises and balconette bras adorned with lace overlays and silk ribbons, in boudoir-appropriate shades like oyster, scarlet and powder blue, Stuff.co.nz reported.

Some pieces are also named after pinnacle points in the novel, including 'Affaire' underwear in pale blue, which has been based on the Christian's first gift to Anastasia.