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Work for Hollywood

Sonal D'Silva | February 24, 2006

The media is busy chronicling the so-called inroads of various Bollywood personalities into Hollywood.

But the real connection between the entertainment industry of the West and India lies -- ironically -- in a more virtual setting.

The industry we're talking about is animation and India is rapidly becoming the place that provides the best services at an affordable price.

The evidence lies not in projects promised and then forgotten but in actual contributions made to the animation and post-production on major films like:

~The Incredibles (Gujarat-born Kamal Mistry was technical director)

~ Chronicles of Narnia (worked on by Malad-based Rhythm&Hues)

~ Lord Of The Rings (employed Chennai-based special effects specialist N Madhusudhanan)

~ The MummyStuart Little (effects by Maya Entertainment)

~ Gladiator, Spiderman, The Nutty Professor 2, Titanic, Independence Day, and Men in Black to name a few.

The good news, as a result of this trend, is that the demand for animators in India is high.

In keeping with the growing interest in the field, Mumbai-based Graphiti School of Animation recently conducted a workshop on Writing For Animation by Lisa Goldman, President, Women in Animation, NY chapter.

We caught up with Ram Mohan, chairman and CCO, Graphiti Multimedia and Lisa Goldman to find out about changing trends and future prospects in India for aspiring animators.

Growth of animation in India

Animation may be the buzzword of the moment in India, but go back a couple of decades and the scenario was completely different.

Mohan, one of the first people to venture into animation in India, recalls, "When I began working in 1956, animation was not well known in India. A few ad producers wanted to do it so that sustained us, but it grew very slowly. People who went to art school did not see it as a viable option, they thought it was small and esoteric."

The notion held throughout the seventies and the eighties. Then, in the early nineties, things slowly began to change. Mohan explains, "Japan came here in search of artists to work on their depiction of the Ramayana. That was a heartening experience."

That marked the beginning of collaborations with international studios and other projects soon followed, like the 1992 UNICEF Kathmandu initiative about the girl child in South Asia.

Mohan worked on the project and he tells us of the experience, "It was a series of short films about a girl called Meena who symbolised the typical girl child. There were no institutions who taught animation and the only way to learn was on the job."

The situation has changed considerably now, with a wide variety of studios offering training in animation. Mohan himself, along with UTV, set up RM USL, a training programme that educates 20 people every six months and then assists with placements.

That interest in the field is on the rise was evident by the numbers that signed up for Goldman's workshop. Commenting on the interaction in Mumbai, Goldman says, "It was a wonderful experience for me and I hope it was for the participants too."

Career options

If you are not exactly clear about what an animator does, it might be because there is no single job description. While 'animator' is a generic term used loosely by laypersons to refer to someone in the field, here is a more specific breakdown of the various task profiles in animation:

Designers: They design storyboards (make sketches for reference) and the characters to be animated

Modellers: Their job to enable the movement of the characters.

Animators: Work on making these characters perform or move.

There are also specialists in texturing and lighting, creation of environments (background surrounding the character), and compositing (putting the layers together) and rendering the final animation (completion of the final product).

"There is a definite shortage in India of people with these required skills. Studios and ad agencies are looking to hire trained people," says Mohan.  

Essential skills

What does it take to be a good animator? A variety of skills, which you can learn and develop.

Mohan elaborates, "Essentially you must have a good aesthetic sense. The computer can help you design or create, but you should be able to tell the computer what you want."

An awareness of the workings of colour, form and texture, a trained eye for good visuals, and an understanding of the language of cinema are also essential.


Will every institute help you develop these skills? That is an important question to keep in mind when you're choosing a facility to train at.

Cautions Mohan, "What a lot of places used to offer is mostly just training for software but none of them actually taught animation as an art, as a craft or a skill. You have to learn that sense of drama, of timing and you have to know performance."

"This is a very exciting time for animation and, if that's what you want to do, then follow your dream. My advice to aspiring animators is to get out there -- contact production companies if you can, look out for studios, get the training you need and get your work out there as much as you can," says Goldman.

Quick tips

As is the danger with any field that is 'hot' in the moment, don't take it up just because everyone else says it's the thing to do.

Says Mohan, "A lot of people have fun watching animated movies but they should know that creating it requires a great deal of patience and a lot of hard work. You have to be really dedicated. If you love it, though, you won't feel like it's work!"

List of institutes offering training in animation

~ Ahmedabad

National Institute of Design
Ahmedabad -- 380 007

Phones: (079) 26623696/ 26623462


Web site:


~ Bangalore

ANTS Studio Pvt Ltd
Second floor, RDComplex
Above Airtel, Fourth block
Bangalore -- 560 079

Phones: (080) 51287127/ 128, 51288120


Web site:


~ Chennai

Digital Magic Visuals (I) Ltd
15, Muthuramalingam Street
Chennai -- 600 092

Phones: (044) 23767207/ 23767307


Web site:


~ Mumbai

Graphiti School Of Animation
Graphiti Multimedia Private limited
122, Udyog Mandir No 1
Bhaoji Keer Marg
Mahim West
Mumbai -- 400 016

Phone: (022) 24441580/ 82


Web site: 


Maya Academy of Advanced Cinematics
23, Shah Industrial Estate
Off Veera Desai Road
Andheri West
Mumbai -- 400 053

Phones: (022) 26731145/ 56924811


Web site:


Arena Animation Academy
Arena Multimedia
12-A Vikas Centre
S V Road, Santa Cruz
Mumbai -- 400054

Phones: (022) 24366073

Web site:


Sir JJ School of Arts
78, Dr DN Road
Mumbai -- 400 001

Phone: (022) 22621652


Zee Institute of Creative Arts (ZICA)
ZICA Studios
Essel World
Gorai Island
Borivali West
Mumbai -- 400 091

Phones: (022) 28452312/ 2197


Web site:


Industrial Design Centre
Indian Institute of Technology Mumbai
Mumbai -- 400 076

Phone: (022) 25767801


Web site:


Pixelloid India
Floor - 2, Purni Plaza,
Opposite Shadan College,
Hyderabad -- 500 004.

Phone: (040) 23316324


Web site:


International College Of Animation Arts And Technology (ICAAT)
Fourth floor, Thakur Mall
Thakur Village,
Kandivali East
Mumbai -- 400101

Phones: (022) 28870125 / 28870210

Other offices: Kolkata, Delhi and Hyderabad


Web site:


For more information and resources about animation in India, visit The Animation Society of India (TASI) Online.

Career in demand: Animation!
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Number of User Comments: 2

Sub: u missed it !

it is really a good job to provide full information to the animation aspirants. the famous company of south india, TOONZ ANIMATION INDIA PRIVATE LIMITED ...

Posted by harish kumar

Sub: Animation Story

I think you have missed the name of Jagran Institute of Management and Mass Communication who are offering courses in Animation at their Noida Centre. ...

Posted by Chetan Upadhyaya


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