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Will the Delhi fashion week sizzle?

rediff Get Ahead bureau | April 04, 2006

One fashion week is barely out of the window and the second one is here, hoping to dazzle the country and the international fashion market.

Malfunction after costume malfuction has ensured the Fashion Week in Mumbai continues to stay in the news.

In fact, controversies have always spiced up fashion weeks. Take a look at what happened over the last few years:

~ Suneet Varma accuses Aki Narula
~ Scandal rocks India fashion week

Then, of course, who can forget the grand split?

Traditional fashion week sponsors, Lakme, separated from the official hosts of the Fashion Week, over the question of money.

For those who came in late, here's the story: after Lakme India Fashion Week 2005, it was decided that two fashion weeks  would be held from 2006 onwards to deal with the two seasons that rule the world of fashion -- Spring-Summer and Autumn-Winter. FDCI decided to hike up its rates, Lakme said nothing doing.

There was also, apparently, some amount of displeasure caused by the feeling that Delhi seemed to have become the permanent home of the fashion week.

The result: there will be four fashion weeks this year on; Lakme will host its fashion weeks in Mumbai, while the FDCI will hold its fashion weeks in Delhi.

The split has been acrimonious: with designers who are participating in one fashion week not being allowed to participate in the other. Designer Narendra Kumar, who participated in the Mumbai fashion week, went to court to plead he be allowed to participate in both fashion weeks. When the decision went against him, he staged a unique protest.

Will these multiple fashion help the fashion business? Or will it cause a loss in revenue? Only time will tell.

Meanwhile, preparations are on in full swing at the Will Lifestyle India Fashion Week 2006, which begins on April 5, and fittings have just ended. For those interested in trivia, it will feature over 80 desingers and over 64 models.

Seen in the picture: Models line up for dress fittings with designers Mona Lamba and Pali Sachdev. 

Photograph: Manan Vatsyayana/AFP/Getty Images



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