People Pictures launched their new film with an unusual name, 99, on September 1.

Starring an ensemble cast of Kunal Khemu [Images], Soha Ali Khan [Images], Boman Irani, Cyrus Broacha, Simone Singh, Mahesh Manjrekar and Vinod Khanna, the film will be directed by Raj Nidimoru and Krishna DK. It has been scripted by Sita Menon, a former rediff.com staffer.

After 99, People Pictures will move on to other projects like Click, Marry and the Sanjay Dutt-starrer Charles and I.

99 is the journey of two men, who want to break away from their monotonous life, and make it big.

Lets hope 99 hits a century at the box office!

In the picture: Kunal Khemu and Soha Ali Khan pose for the cameras.