The Web


Home > News > Elections 2004 > PTI > Report

After surrogate ads, BJP resorts to SMS messages

March 26, 2004 00:02 IST

Notwithstanding public proclamations by its leaders de-linking the ongoing cricket series with Pakistan from politics, BJP poll managers left no mobile phone 'un-beeped' with surrogate SMS messages projecting Prime Minister Atal Bihari Vajpayee as a 'long innings player' along with Sourav Ganguly and Irfan Pathan.

A day after India's historic cricket win over Pakistan in the ODI series, cellular phone users across the country were bombarded with messages in Hindi that read Khelenge ab lambi baari, Sourav, Sachin aur Atal Bihari (Sourav Ganguly, Sachin Tendulkar and Vajpayee will all play a long innings)."

In an apparent bid to project the party's newfound secular face, another message followed soon, in which Mohammad Kaif and Irfan Pathan replaced Ganguly and Tendulkar.

However, unlike at the time of India's first win at Karachi, the party did not directly associate itself with the messages and chose to identify the sender as 'We Indians'.

While asserting that the party did not intend to draw political mileage out of the cricket win, BJP spokesman Mukhtar Abbas Naqvi described the victory as a 'milestone' in the 'peace journey' initiated by Vajpayee and said it has further 'strengthened the feel good factor'.

Indian Tour of Pakistan: Complete Coverage

Article Tools
Email this article
Top emailed links
Print this article
Write us a letter
Discuss this article

India Votes 2004

© Copyright 2004 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.

Share your comments

 What do you think about the story?

Read what others have to say:

Number of User Comments: 1

Sub: Is BJP mad ?

Is this BJP gone mad it is playing a dangerous game of spreading politics to each and every sector may be it Film, Religion or ...

Posted by Girinath Managari


Copyright © 2004 India Limited. All Rights Reserved.