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Raymonds ad inspired 'feel-good' phrase: Advani

February 08, 2004

Deputy Prime Minister L K Advani on Sunday gave an insight into how the phrase 'feel-good factor', being used across the nation by the National Democratic Alliance, was coined

"I had seen an advertisement of Raymond Suiting where people who touch the suit fabric ask the person wearing it: how do you feel? to which he replies: I feel good. The advertisement further says: If it feels like heaven, it must be Raymonds."

"We cannot compare the situation with heaven, but we can certainly use `feel good' as a catch phrase to show the work done by the NDA under the leadership of (Atal Bihari) Vajpayee in the past five years," the deputy prime minister said told a gathering in Asarva area of Ahmedabad where he inaugurated a 'health mela'.

"I can surely say if asked how does it feel, if it feels good, it must be India 2004," he said to thunderous applause.

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